The beautiful small-scale fishery in Hastings was the first fishery with which Fishes entered into an exclusive partnership, in 2007. Hastings is a small town on the south coast of England, which many may associate with the famous Battle of Hastings in 1066. Years ago, the inhabitants of London often came down to spend a weekend on the beach or to enjoy the splendid pier. But when the low-cost airlines arrived on the scene, and people increasingly opted for beaches in Thailand instead, Hastings began to deteriorate.
The fishermen of Hastings pull their wooden ships, which measure no more than 10 metres, on to the beach every day. Even before 1900, work was undertaken to build a harbour, but this was never completed for lack of money. All that remains of these efforts is a small concrete dam that juts into the sea, right next to the beach. Every day, sports fishermen are perched on the dam, hoping to catch a handsome fish. All the coloured and generally wooden boats lie side by side on the pebbly beach and, weather permitting, put out to sea at daybreak. The nets that were set up the day before are collected again, a few miles off the coast. The sole are carefully taken from the nets one by one, and the nets are set up again for the following day. Sole only swims when it's dark, so it can only be caught using this fishing gear at night.
The Hastings sole fishery has been MSC certified since 2005. The fishermen do everything themselves: the fishing, the sorting of the different fish sizes, and the packaging. Fish just doesn't get any fresher than this, except if you were to join the fishermen on board for a day. It's not without reason that, a few years ago, the British Prime Minister described the Hastings fishery as “the perfect fishery”, and an example to the world. As one of the few certified fisheries worldwide, these fishermen virtually didn't need to change a thing in order to receive the coveted eco-hallmark.












