Plaice is a typical Dutch fish, available to consumers as an MSC certified product since 2009. The De Boer family from Urk took the initiative a few years ago to turn four of their boats into a more sustainable type of fishing vessel. Many of the trawlers in the Netherlands still do not practice sustainable fishing methods. They have a great deal of bycatch, and the immense diesel engines consume relatively much fuel. The ships that are MSC certified have replaced the trawl net with double nets that do not scrape along the seabed. The nets moreover have larger meshes, allowing smaller fish to escape. In terms of fuel consumption, the amount per boat has dropped from 60 to 20 tonnes.
The fish brought in by these ships is flappingly fresh. Usually, most boats that operate on the North Sea deliver the fish once a week, spending Monday to Friday out at sea. The fishing boats that Fishes works with call into port twice a week with a load of fresh sustainable plaice. All in all, the plaice available in Fishes stores has not been more than 72 hours away from the seafloor.












